Laticrete's Samantha Rothberg Promoted to Director Marketing Communications
Laticrete, a leading manufacturer of globally proven construction solutions for the building industry, has appointed Samantha Rothberg to director, marketing communications. In her new role, Rothberg will be responsible for leading the North America Marketing Communications team, which is responsible for branding, graphic design, digital and social media, and communications, as well as collaborating with the product management and marketing information systems functions.
Rothberg previously served as the integration project manager and acting marketing manager for the Laticrete Europe Business Unit, where she helped establish the marketing and product management team in Italy.