Mohawk Promotes SmartStrand Via Demo Video Challenge
Mohawk recently launched a SmartStrand Demo Video Challenge with its residential sales to demonstrate the 16-year-old brand's durability and cleanability.
For the challenge, each residential sales team received a large piece of SmartStrand carpet and was given instructions to creatively demo the products. There were 39 videos submitted and they ranged from messy kids and animals to water balloon tosses and a Jersey Shore adventure.