Broadlume’s FloorCon, a trade show for flooring dealers, is underway in Tucson, Arizona, at the JW Marriott Tucson Star Pass Resort & Spa. The event will run through Thursday, November 17 with an agenda chockfull of education and training aimed at helping flooring dealers grow their businesses.
Broadlume CEO Todd Saunders challenged retailers to be disruptors. He advised them to add value by selling the outcome and benefits of flooring rather than selling based on specs.