Midwest to Donate One Cent Per Square Foot of Welspun Flooring Sold to FCEF
Midwest, a wholesale building products distributor covering Utah, Colorado, Idaho, Wyoming, Montana, and Nevada, is adding a new line of flooring from Welspun Flooring in an effort to drive donations to the Floor Covering Education Foundation (FCEF) and its mission to address the shortage of installation craftsmen
“This simple program from Welspun Flooring is making it easy for us to step up and support FCEF – we simply add one cent to each square foot of flooring purchase from Welspun,” said Clint Beckstead, VP, flooring for Midwest. “We know that our customers will purchase more when they have more installers to complete jobs. It’s not just a retailer problem. The shortage impacts us as a distributor and ultimately anyone who provides materials or supplies used in flooring installation.”