SFN Convention Opens: ‘We're Trying to Create a Selling Frenzy'
The largest Shaw Flooring Network (SFN) Convention in the company's history opened on January 15, 2023, at the Rosen Shingle Creek in Orlando, Florida, with leadership calling for a “selling frenzy.”
SFN, which accounts for more than $1 billion in sales annually, comprises 2,100 independent flooring storefronts with 18,000 employees and 6,000 crews of installers. Collectively, the stores sell nearly 240,000 rolls of carpet and more than 256,000 pallets of hard surface flooring annually, according to SFN Vice President Danny Crutchfield.