Mohawk Partners with Rhinory on Campaign Tied to a Big Cause
Mohawk is charging towards a better tomorrow. Announced today at The International Surface Event in Las Vegas, Mohawk is partnering with Rhinory on a life-sized marketing campaign for SmartStrand that is tied to a big cause.
“We are looking at this partnership as an opportunity to bring the rhino back,” said Kelli Widdifield, Mohawk’s senior vice president of marketing. “Not only as a marketing initiative for our retail partners to demonstrate the sustainability, durability and cleanability of our product, but we are also literally helping bring the rhino back from a path toward extinction.”