Since 2000, the Pantone Color Institute has declared a particular color "Color of the Year." Twice a year the company hosts, in a European capital, a secret meeting of representatives from various nations' color standards groups. After two days of presentations and debate, they choose a color for the following year.
The selected color connects with the zeitgeist. “The Pantone Color of the Year forecasts a state of mind,” said Feras Irikat, color expert and director of marketing and design for Lunada Bay Tile.