Mohawk's Edge Store Offers Retailers New Ways to Grow Their Businesses
Mohawk is revisioning the in-store experience for retailers as the company launches a reimagined support program, Five Star, as Edge Store in 2023. Edge Store is designed to give retailers the resources they need to grow their businesses, expand their reach, drive customers in store and close sales.
“Today’s shoppers begin their buying journey online, but industry research identifies specialty flooring retailers as the most trusted source of information,” said Angela Duke, senior director of residential marketing. “Our goal is to drive consumers to the store where they will enjoy a consistent, impactful brand experience.”