To help ease the process for selecting carpet, manufacturers have introduced new soft-surface selling systems aimed at speeding up the consumer sales cycle.
At the Shaw Floor Network Convention, Shaw Floors unveiled a new sales approach to the consumer’s journey named “Shop Your Lifestyle. Shop Your Way”. This modern take on how consumers shop boasts simple product selection aimed at easing decision fatigue by simplifying the process that homeowners go through to narrow down the products that work best for their life.