Resilient Floor Covering Institute, an industry trade association of leading resilient flooring manufacturers and suppliers of raw materials, additives, and sundry flooring products for the North American market, reports that its Beautifully Responsible consumer digital marketing campaign has reached nearly 200 million impressions since its launch.
The campaign was launched by the RFCI in the late fall of 2020 and is focused on increasing awareness of the benefits of resilient flooring and growing consumer affinity for the category.