The Shaw Flooring Network (SFN) transformed the Rosen Shingle Creek in Orlando, Florida, into a hub of multigenerational innovation this January, as over 1,000 retailers gathered to explore the future of flooring. Under the theme "Believe," the convention broke new ground by turning product demonstrations into family experiences, proving that the next generation of flooring professionals is already walking the show floor. The event showcased Shaw's ambitious strategy to revitalize the industry while strengthening its dealer partnerships.
Ben Liebert, executive vice president of residential business, outlined three major challenges facing the flooring industry and presented a five-pillar strategy to address them.