In an industry where the average customer takes six months to make a purchasing decision and 40% abandon the process entirely, Nebraska Furniture Mart and Shaw Industries are betting that deeper partnership and radical customer experience redesign can change everything.
The proof of concept gleams in NFM's Kansas City location: the newly opened Anso Gallery, where large carpet samples are artfully arranged on crisp white displays within a striking 2,500-square-foot space. This "store within a store" represents far more than premium real estate within NFM's 7,000-square-foot carpet showroom—it's a strategic expansion of a proven model. Building on the success of its Omaha location launched in 2022, this marks NFM's second Anso Gallery, validating a partnership approach that's drawing industry attention nationwide.