Speak Her Language: The Art of Selling to Female Customers
Many say that John Gray's book "Men are From Mars, Women are From Venus" started a revolution. While this may be true, there are still many ways men and women can learn to communicate effectively. One way is to speak the other's language.
This certainly holds true for retail sales. If you speak your customer's language you establish an instant connection with that person. And considering that more than 90 percent of home furnishings purchases are made by women, your sales strategy would benefit from building a rapport with her as soon as she walks in the door.