Serving the needs of such clients can pose a host of challenges for the specialty flooring retailer. But when those challenges are met to the customer’s satisfaction, the rewards to the retailer can be considerable — both personally and financially.
According to Mike Nelson, manager for a Chicago branch of the 18-store Olson Rug & Flooring chain, customers who seek custom floor covering installations are willing to pay whatever it takes to make their desires a reality. “In most cases, if you satisfy them, price is not a consideration,” he says.