Provide Customization Options to Increase Your Hardwood Flooring Sales
Scott Chastain, sales manager of Dynamic Laser Applications in Marietta, GA, says 60% to 70% of his company’s business involves custom design inlays. Most such inlays, Chastain notes, are limited only by imagination. “We have done unique projects, including a 22-foot tribal symbol inlay for an Indian reservation and an inlay of a prize-winning dog created from a photograph,” he explains.
Chastain says Dynamic Laser Applications’ most popular standard design is a starburst medallion that ranges in cost from $400 to several thousand dollars, depending on size and design intricacy.