Case Study: SmartStrand with DuPont Sorona Scores Big; Latest Fiber Innovation Generates Excitement, Closes Sales
These advantages, coupled with the heritage of the DuPont brand, make SmartStrand a powerful consumer draw. Dealers say it's already making an impact.
Retailers are making SmartStrand the focal point in their stores. Carpet Weavers, headquartered in Bloomington, IL, built custom cabinetry for the Mohawk SmartStrand display at each of its six locations. The display features a TV screen that continually loops the SmartStrand video so consumers see how easy it is to clean.