Case Study: Foote, Cone & Belding Worldwide, Irvine, Calif.
While a challenge for most, this was another demanding advertising space for Clive Wilkinson, who had already successfully designed space for TBWA\Chiat\Day in both Marina del Rey and its New York headquarters.
Clive and the design team were accustomed to using what he defines as "Rubber STUD" flooring, and received help from Johnsonite with the FCB Worldwide project. Johnsonite Roundel Raised Round Rubber Tile in colors like Lemon, Diablo Red and Moon Rock, complement such mind-popping spaces as a boardroom defined by 160 custom-made surf boards, an entry with lime-green Kawasaki bike and chain link fence and an employees' lounge with upholstered "sheep" for seating.