The afternoon slate of Pre-Surfaces Workshops that concluded today left attendees enthused, enlightened and energized to hit the showroom floor at the Sands Convention Center in the morning.
In Creating Your Own Marketing Materials, Kay Pegram looked at one of the most important tools for success, marketing materials, and how to get the most out of them by understanding the basics of copywriting and design, whether in desktop publishing or outsourcing, and producing copy that has impact. The session included designing dynamic brochures; newsletters; advertisements; direct-mail pieces; and logos.