Oddly enough, many of the retail showrooms I visit feature white as the predominant color choice. I find that somewhat puzzling. These proprietors opt for the white (safe) hues even though the consumer is begging for COLOR! What they must not realize is that careful and tasteful application of color in the showroom can help them to sell.
The consumers I encounter are looking for solutions to their decorating problems. One facet of that solution involves space planning and design. But the area where they feel the least secure lies in the application of color.