Mohawk consumer print ad campaign intended to showcase total flooring solutions
Mohawk Industries' new consumer print advertising features carpet, hardwood and ceramic products.
The series of three ads, appearing in 25 magazines, present familiar household items in unexpected ways while showcasing Mohawk Carpet, Mohawk Hardwood, and Mohawk Ceramic products. Furry slippers smooch on luxurious carpet in an opulent bedroom. Rubber ducks parade across a beautiful tiled bathroom. An errant bowling ball eyes a porcelain urn across a gleaming wood floor.