Tandus redefines its marketing strategy
Currently, each of the three brands has its own sales force, and reps from each often call on the same customers. The new strategy creates three separate sales organizations going to market representing all products and brands in the United States.
“This new selling structure depends on the continued strength of the individual brands,” said Lee Schilling, Tandus senior vice president. “Each brand will maintain its own communications program and product development teams.”