People

Martin R. Ureda


Flexco Inc. has hired Martin R. Ureda as its new Southwestern sales manager. Ureda is responsible for developing and expanding Flexco's product line through distribution, and will also be charged with building brand name recognition in the Southwestern market. Prior to joining Flexco in May, Ureda spent 15 years in the flooring industry serving as a regional sales manager and customer service manager.

Laufen/United States Ceramic Tile has added Carlos Socias as director of Sales and Marketing for Laufen/USCT. Socias is responsible for the development of comprehensive marketing plans for both companies. He brings 17 years of experience to Laufen/USCT via their parent company, Roca, which is based in Barcelona, Spain. Socias has been with Roca's ceramic tile division for the past 10 years.

In addition, Ed Steed has been promoted to director of Commercial Sales for Laufen/USCT. Steed is responsible for national buying groups, national builders and the development of a complete commercial tile sales program. He has more than 14 years of experience in regional sales and regional distribution operations in the Midwest and West Coast markets. Steed has been with Laufen/USCT for the last three years as a regional sales manager for the Midwest region.

Lisa Burel, the new director of product development for Blue Ridge Commercial Carpet, is responsible for supervising day-to-day development of Blue Ridge's modular and broadloom carpet lines. Formerly director of advanced floorcovering for Interface, Burel brings more than 16 years of carpet industry experience to her new position.