Laufen/United States Ceramic Tile has added Carlos Socias as director of Sales and Marketing for Laufen/USCT. Socias is responsible for the development of comprehensive marketing plans for both companies. He brings 17 years of experience to Laufen/USCT via their parent company, Roca, which is based in Barcelona, Spain. Socias has been with Roca's ceramic tile division for the past 10 years.