Milliken Carpet has named April "Milliken Month," with enhanced merchandising and marketing support, promotional materials and sponsored savings on broadloom and area rugs.

The new marketing materials include Milliken Month/ColorSource counter cards, an in-store poster, two print ads and a recently produced commercial spot for television that dealers may tailor to promote their own customized store information.

In addition, special promotional discounts are available to dealers currently selling the Milliken Decor Center collection. The collection is merchandised through an in-store Your Color, Your Lifestyle display theme, which features all available colors displayed and sampled by color family palettes. There are 18 palettes total with 15 colors per color family on each palette.

For more information on Milliken Month, dealers may contact their local Milliken sales representative or call (800) 241-8666.