Retailers Jeff Cowan and Ron Leach Share 20 Effective Strategies to Bust the Big Boxes
Editor's Note: At Surfaces, Jeff Cowan of House of Carpets in Modesto, Calif. and Ron Leach of San Rafael, Calif.-based Rafael Floor Covering served on a panel sponsored by National Floor Trends magazine entitled "Capitalizing on the Big-Box Retailer." It was a show-and-share session that proved floor covering retailers have a huge number of tools available to them to successfully compete against the big boxes. We asked each of them to share their top 10 strategies for retailers to put to work in their stores. Jeff and Ron are prominent, well-known retailers and both are past presidents of the World Floor Covering Association.