Another key issue of interest is the consistency of the show's location, in Las Vegas. Like it or not, we are all basically creatures of habit. And as such, we've all grown quite comfortable with the City of Neon Lights as the backup act for our favorite show.
The winter scheduling of Surfaces also capitalizes on what, for most dealers, is the softest selling season of the year. The dealers/contractors who attend are afforded ample opportunity to examine multiple products of their choice, rather than having to rely on the minimal, isolated demonstrations of product that are traditionally conducted in their showrooms. Besides, within the confines of their own places of business, dealers' attention spans are limited at best and often eroded further by business-related interruptions that require immediate attention.