Floor covering warranties are getting longer, longer and longer. In fact, I recently received information extolling the virtues of a 50-year residential finish warranty on a prefinished wood product. Why is the industry creating warranties with such a long duration? Does the long-term warranty benefit the consumer or you, the retailer? Definitely not!
These extreme long-term warranties (with many caveats included in the legalese to limit warranty claims) are simply creative marketing tools, sending the wrong message to consumers: buy floor coverings once and never again. This is definitely the wrong message, and the entire industry's manufacturing community should immediately re-evaluate their warranty coverage. The length of the warranties is not allowing consumers to see the beauty and value in floor covering products.