Without question, our invitation to the customer to purchase a new hardwood flooring product must include more than just another bargain-basement price. Color, with a particular accent on design, motivates consumers to make buying decisions. Today's dealer/contractor showrooms are blanketed with "me too" floor covering products that are, at best, only marginally more distinctive than those available at the home center store down the street.
I am sure that you've heard the question, "Is the dog wagging the tail or is the tail wagging the dog?" If you, as a dealer/contractor, hope to leave your own distinctive, personal mark on the installation, you'll need to leave the comfort and confinement of your own self-constructed dog house, jump the fence and dash for greener pastures where you can truly expand your horizons. In other words, you'll need to think outside the box in terms of flooring design. Otherwise, you might as well apply for a lifetime membership with your local kennel club.