Wall-to-Wall Winnings was formulated to motivate retail salespeople to more seriously concentrate on selling Wilsonart products. Four levels of prizes will be awarded, ranging from a sea cruise to $5,000 cash to various other electronic goods and gift items.
The company's Installer Rewards Program encourages installers to save the UPC symbols from cartons of Wilsonart Flooring and then send them to the company to redeem prizes from a catalogue the company will provide. This initiative is scheduled to run for one year.