Armstrong creates Corporate Marketing group to focus on branding and customers
LANCASTER, Pa. -- Armstrong Holdings Inc. has established Armstrong Corporate Marketing, a new business group which will coordinate and integrate marketing activities throughout the company. The new structure enables the company to better concentrate resources on its customers by providing the products and services that meet their needs, the company said.
The move complements the earlier appointment of senior vice president April L. Thornton as Armstrong's chief marketing officer. Thornton reports to Armstrong CEO Michael D. Lockhart.