Managing Consumer Misconceptions about Today's Wood Floor Finishes
The many major product improvements that were introduced in recent years will ensure better value for the wood floor owner of the future. Whenever such improvements come to the marketplace, it is incumbent on our industry - including everyone from manufacturer to retailer - to effectively promote these new features so that the benefits are fully understood by the consuming public.
Flushed as we are with the excitement of our success, the hardwood industry has gotten a little ahead of itself in terms of expressing what these benefits really mean to the wood floor owner.