Shaw moves outdoors<br>Indoor/outdoor line debuts with in store display, dealer incentive program

Chilly weather and holiday spirit may have gripped most of the U.S. but Shaw Industries, Inc is ready to head outdoors. The company is set to launch 25 new styles as part of the Inside Out collection of carpets designed to be suitable for use on a patio, back yard or around a pool.

The introduction will be backed an in-store display system that will segment the collection into three categories: Natural Images, Natural Complements and Natural Enhancements. Divider cards will feature information and suggested uses for each of the categories. In addition, the company is offering a dealer incentive program that will award one point for each yard of qualifying product sold. After accumulating 250 or more points, sales associates can begin to win prizes tied to an out door theme. "The Great Outdoors," promotion is scheduled to run from May 2 to Oct. 31, 2005.