search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP
Breaking Flooring News

Shaw moves outdoors
Indoor/outdoor line debuts with in store display, dealer incentive program

December 21, 2004
Chilly weather and holiday spirit may have gripped most of the U.S. but Shaw Industries, Inc is ready to head outdoors. The company is set to launch 25 new styles as part of the Inside Out collection of carpets designed to be suitable for use on a patio, back yard or around a pool.

The introduction will be backed an in-store display system that will segment the collection into three categories: Natural Images, Natural Complements and Natural Enhancements. Divider cards will feature information and suggested uses for each of the categories. In addition, the company is offering a dealer incentive program that will award one point for each yard of qualifying product sold. After accumulating 250 or more points, sales associates can begin to win prizes tied to an out door theme. "The Great Outdoors," promotion is scheduled to run from May 2 to Oct. 31, 2005.

Shaw's marketing manager, Chuck McClurg said the decision to launch a major indoor/outdoor line is consistent with lifestyles trends seen throughout much of the U.S. The collection, which is engineered to withstand extreme weather conditions and ultra-violet light, will enable retailers to capitalize on consumer's desire to spend more time outdoors even while remaining close to home, he said.

"We believe our display system as well as many of our Inside Out styles, fills a void in this growing market," said McClurg. "As the lines between indoor and outdoor living spaces continue to blur, particularly in Sunbelt regions, floor covering retailers have a tremendous opportunity to take advantage."

The company noted that the cost of the "Inside Out" display system can be recovered through a rebate. The moveable display measures 64" X 30" X 33."

In announcing the Inside Out initiative, the company said: "We not only want to make Inside/out the most appealing new collection in the industry, we want to make it the simplest as well."

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • resilient flooring

    The 7 Types of Resilient Flooring

    The resilient flooring category is comprised of many...
    Resilient Flooring
    By: Resilient Floorcovering Institute
  • QuickDrain USA’s ShowerLine linear drain

    Tips for Curbless Shower Installation Using a Linear Drain

    Consider these four tips when planning for a curbless...
    Flooring Installation Products
    By: Darryl Jones
  • 2024 New Flooring Product Guide

    2024 New Flooring Products Guide

    We explore this year's introductions in area rugs,...
    Residential Flooring
    By: FLOOR Trends & Installation Editors
You must login or register in order to post a comment.

Report Abusive Comment

Manage My Account
  • eMagazine
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Popular Stories

Fishman Knoxville Tennessee location interior

From Tariff Talk to Trade Labor: Fishman's West Region Manager on Flooring Industry Challenges

salesperson meeting with clients

How to Dominate Flooring Sales: The Art of Listening Before Selling

Mimi Mulugeta and Michael Barrows

Military Vet Trades Retirement for New Flooring Venture in Alpharetta


Download the Free Moisture Meters Guide

Events

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Growth Challenges in the Flooring Industry

What’s holding you back from growth in 2025?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

Related Articles

  • feature

    Shaw participates in work program for adults with disabilities

    See More
  • Shaw offers 'Earn Extra Cash!' laminate incentive

    See More
  • USA Flooring Shaw Industries

    USA Flooring Launches Loyalty Program Aimed at Contractors, Installers, Designers, Realtors and Restoration Pros, Partners with Shaw Industries

    See More
×

We’re rolling out the red carpet of flooring knowledge!

Stay in the know on the latest flooring retail trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing