Jack Mishkin, former founder and owner of Monterey Carpets and Bentley Mills, has launched J. Mish Inc. Previously known as Steven C. Fine Floor Coverings, the company's new name reflects a new brand image and identity.

Mishkin acquired Steven C. Fine Floor Coverings in early 2004 as a way to enter the high-end residential carpet industry. The company will continue to focus on natural seagrasses, wools and high-end branded nylons with unique color, texture and pattern. Top-selling Steven C. products will continue to be available with J. Mish, as well as several new collections that will be introduced with a major kick-off at Surfaces 2005. For more information, visit www.jmishinc.com, or telephone (800) 655-8613.