Carpet One Summer Meeting:<br>Broad smiles and big plans
"We need to own floor covering in the minds of consumers," said Carpet One president Evan Hackel, while addressing more than 500 members assembled in Toronto for the company's Summer convention. "Right now no one owns floor covering. When someone thinks of athletic shoes they think of Nike, when they think of coffee they think of Starbucks, but when they think of floor covering they draw a blank."
"The name `Carpet One' will dominate the world of floor covering retailing,'' he said to enthusiastic applause.