Armstrong's new vinyl floor line aims to 'reinvent the higher-end'
According to Allen Cubell, vp of product management-resilient, Natural Fusion was designed with durability in mind. Featuring a 105 mil thickness, "it's a good, heavy, beefy and durable product," Cubell says.
"Natural Fusion is an effort to reinvent the higher end of vinyl," he notes. "We want consumers to move away from the perception that vinyl is a base-grade product, designed mainly for someone's starter home. Natural Fusion really shows off vinyl's capabilities."