This scattershot approach seen on the lower level was in sharp contrast to the more refined and expansive showroom upstairs. There, the retailer proudly showcased its wide selection of upscale handmade selections in a comparatively cavernous 8,000 square feet of space.
Owner Sy Mahfuz made a decision: Persian Rug Galleries, in the heart of downtown Nashua, N.H., would jettison its carpet, hardwood and tile departments and stick with its core strengths. It would zero in on rugs (both hand- and machine-made) and offer cleaning services via an on-site plant. Rather than making customers hopscotch from one department to another, the showroom's downstairs level would focus solely on one major product: Karastan power-loomed rugs.