Shaw's latest retailer incentive<br>rewards sales with debit cards
Shaw's Hard Surfaces division has launched its newest retailer salesperson incentive, "Shaw Me the Money," with a twist. For each carton of selected hardwood and laminate flooring products sold now through Dec. 31, a sales staffer will earn $3 on a "Shaw My the Money" personal debit card. Once $102 is accumulated (34 cartons), the card will be issued.
"People like the flexibility a debit card gives them," says David Wilkerson, vp of marketing for Shaw Hard Surfaces. "It's like having a bonus savings account that can be used in any way participants want, from putting a down payment on a car to buying a special gift."