As an industry, it's up to us to respect the product provided to us by nature. That means we must protect our raw resource from the time it enters the manufacturers' supply chain to the actual time of installation. And, in this increasingly sophisticated world, that means there is a lot to think about. Manufacturers are constantly updating and expanding plant facilities to keep pace with demand. And the consumer now has to sift through an avalanche of warranties that address both the longevity and "finish" of a wood floor. It can be confusing to some but it also shows that our industry understands the need to address consumer concerns and continually upgrade the product. In no area is this more apparent that in a wood floor's "finish."