If you've ever walked into one of the major box stores to shop for hardwood flooring, it doesn't take long to realize that, generally speaking, they are understaffed. Furthermore, the staff that is available often isn't that knowledgeable about the true benefits of each type of flooring. Even the product selection is often limited to fast-movers such as oak and maple in natural and earth-tone colors.
What is the average shopper looking for? Based on feedback from consumer experts in the flooring industry, buyers want to be educated about flooring options before they buy. They want a salesperson that listens to their needs and offers them options and recommendations based on their specific situation. Shoppers like to see a broad selection of hardwood flooring so they may determine what floor type, style, wood species, color and finish works best for them. They also want to know what accessories are available, and how they can incorporate these products into their floors to add to their home's appeal. Consumer experts agree that correctly merchandised accessories can have a huge impact on buying decisions.