Our 2004 Vinyl Flooring Market Study was based upon responses from a representative cross-section of flooring retailers and contractors culled from the ranks of NFT subscribers. The study was conducted by the market research department of BNP Media, in conjunction with the NFT editorial staff. It received a 22 percent response rate.
Mannington was rated the top-selling vinyl floor manufacturer with a 39 percent share (a gain of 8 percent over the company's 2003 rank). In second place was Congoleum with a 25 percent share (up 2 percent from last year). Armstrong placed third with 21 percent, a drop of 6 percent from last year's study (chart 2). In voting Mannington No. 1, our respondents cited the company's great style/patterns as the reason for their preference.