Indeed, more and more consumers are insisting on sustainable and renewable products for their homes and businesses. This increased focus on "green building" has created an unprecedented opportunity for flooring retailers to promote and sell their hardwood products as the most environmentally friendly flooring option.
Wood flooring is, after all, the only flooring material that is 100 percent sustainable. Also, thanks to new guidelines promoting responsible forest management, wood flooring has become the top choice for a growing number of eco-friendly builders, architects, designers and consumers.