Parterre launches new identity, promotes Roche to president
Parterre Flooring Systems has launched a new corporate identity. The company partnered with The Branding Firm marketing agency to develop a new logo, architect folder, stationery suite and collateral materials. The new logo was designed to reflect the company's commitment to products that excel in both design and durability requirements.
In addition, company founder Wally Ruttgeizer, who is shifting his focus to researching new product technology and acquisitions on a worldwide scope, will change roles from president to CEO of Parterre. T. Fred Roche, executive vice president of sales and marketing for Parterre since March 2000, takes the reins as president of the company.