Anderson Uses the Soft Sell in New Hardwood Floor Ads, Cable TV and Shelter Books Targeted in Consumer Push
The "Dance of Life" is the theme of a new warm and fuzzy consumer ad campaign from Anderson Hardwood that is aimed at creating greater appreciation for hardwood floors. The new marketing effort includes a television spot running on The Learning Channel's home improvement show "Moving Up." In addition, a print ad using the same theme has already begun running in Traditional Home.