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Bennytex Carpet Mills has appointed Celia Blum to the role of sales/marketing consultant. Blum is the president of Celia Inc., a design and sales consulting company that specializes in floor coverings. She previously served as Fabrica’s Handcrafted Rug Division manager, designer, sales manager, and the host of the company's seminars and workshops.

Boa-Franc Inc., manufacturer of Mirage prefinished hardwood flooring, has added Frank Hargadon to the sales team. Hargadon previously worked for Hartco Flooring for five years, and most recently was in charge of prefinished sales for Zickgraf. He is responsible for enlarging Boa-Franc's sales network in the Southeastern United States, including Georgia, Tennessee, Alabama, Mississippi, North Carolina, and South Carolina.

Vitromex USA has named Mickey Trammel to serve as the company's new regional sales manager of the Northeast Region. Trammel will work with distributors in Wisconsin, Kentucky, Illinois, Michigan, Minnesota, Ohio, Iowa, Pennsylvania, Indiana, Virginia, West Virginia, and Maryland. Trammel has more than 14 years' experience in the industry.

Oriental Weavers of America has selected Steve Stultz to serve as senior vice president of OWA, a position previously held by Paul D'huyvetter, who passed away Nov. 15, 2002. A three-year veteran of the company, Stultz previously served as vice president of sales and marketing for OWA. In his new position, Stultz will be responsible for sales, marketing, customer service, manufacturing and distribution. Previously, he worked with Beaulieu Rugs for 14 years in several capacities, most recently as senior vice president of sales.

Greg Howard, an independent agent for Gayafores, recently became the owner of Raleigh, N.C-based Tile Fashions. The company provides backup stock of Gayafores products to dealers throughout the United States. Howard started Tile Fashions in 2002 to create a facility from which existing and potential customers could draw stock of Gayafores products, he says. The company also seeks to expand the U.S. presence of Gayafores by allowing new products to be distributed on a trial basis.

Jerry Joyce was recently appointed sales manager for Impronta Italgraniti USA Inc. Joyce previously spent two years as the company's Midwestern Region sales representative. Joyce, who is based in Madison, Wis., has worked in the tile industry since 1988.

Ron Zehr was recently chosen as the new designated sales agent for the Western United States for Gayafores. Zehr, of R.G. Zehr & Associates of Leucadia, Calif., is a 22-year veteran of the ceramic business.