The new hall, created especially for Cersaie 2004, was designed by the architectural firm Pierluigi Cerri & Associati of Milan, and represents a further step forward in the overall modernization plan for the entire facility by BolognaFiere. The new hall encompasses a total area of 28,000-square meters and includes large multifunctional areas as well as a restaurant. This extra exhibit space is already fully booked, demonstrating just how eagerly this event is anticipated by both Italian and foreign companies.
The conference will be moderated by Franco Vantaggi, the director general of Assopiastrelle, and will also include: Sergio Cofferati, the mayor of Bologna; Adolfo Urso, the vice minister of production with the delegation of foreign trade; and Sergio Sassi, the president of Assopiastrelle.