"Undersellingitis," inexcusable at any time, is even more of a sin in today's world with the home kingpin. People focus more on their homes than ever, on updating their looks, or replacing/upgrading their floors. Existing home and new home sales continue to skyrocket. The commercial market is strong and growing. These three markets alone are bursting with opportunity for our industry to sell quality floors.
There is no reason for any retailer or contractor to suffer from undersellingitis. What protects retailers/contactors from undersellingitis? The answer is easy: professional salespeople, professional owners/managers, professional installers, and professional office and administrative personnel.