Drawn into their homes as a refuge from an unsettled economic and political landscape, consumers are staying indoors more these days and spending their disposable dollars on cozier, softer interior designs and furnishings. Cognizant of this mindset, resilient flooring manufacturers continue to bring to market products that reflect the consumer’s desire for natural looks and comforting textures.
According to Mary Angela Kenney, general manager of product styling and design for Armstrong, the resilient market is seeing customers looking for “a mix of unique styles and colors” in natural textures. Along with the mainstay looks of wood and ceramic, resilient flooring consumers are developing a taste for futuristic visuals such as metals -- particularly those that evoke the appearance of wrought iron and stainless steel.