The new name will be accompanied by a linking line — “Built on DuPont Innovation” — to underscore the company’s heritage, along with the tagline “Step Forward.” The company will build the Invista name primarily among trade audiences, and will link the consumer product brand marketing campaigns to the corporate identity. Invista will also launch a business-to-business campaign to support its corporate identity to global trade media via a variety of communications channels.
More information on the company may be obtained on the Internet at www.invista.com.