Have you ever wondered why so many in our industry do well while others swim upstream? My research shows that those who succeed and those who don't are found in all parts of the industry -- retail, contract, distribution, manufacturing, inspectors, installation, and floor care. They are salespeople, owners, managers, installers, technicians, office personnel -- the whole laundry list of job titles.
What separates the achievers from the failures? It's not luck -- well, good luck helps to a small degree, but it isn't high on the list of reasons for achievement. The achievers have many things in common, not least of which is the wholehearted, ongoing dedication to increasing their knowledge of the industry and their place in it. The achievers recognize the dramatic changes that have taken and are continuing to take place in how people buy and with whom they do business. Most of all, they recognize the folly of falling prey to the belief that you can succeed in business without really trying.