Herb Wolk, CFE, a prominent New York floor covering retailer has been voted into the World Floor Covering Association (WFCA) Industry Hall of Fame and will be the sole inductee for 2004 at ceremonies to be held at Surfaces 2004 in Las Vegas. Wolk becomes the 31st inductee into the Hall of Fame.
Wolk is best known as the owner and driving force behind Cadillac Carpet Distributors based on Long Island, which began operations in 1975. His keen sense of merchandizing was honed through his experience as a vice president of Allen Carpet, a retail chain, and a twenty-year stint (1953-1973) as an owner and vice president of David's Carpet. He had extensive experience working with interior designers understood that fashion was a key element in the emotional impact of carpet as a home furnishing, as well as a key component in accelerating the carpet replacement cycle. He used this sense of fashion as a merchandizing tool to drive traffic into his stores, experimenting with bold colors, textures and weaves.